Unisoft India: Our Process and Unique Selling Propositions (USPs)

Unisoft Technologies’ Unique Selling Points (USPs)

1. Franchisee Relationship:
• Despite being a smaller brand compared to industry giants, Unisoft Technologies holds a prominent position in its operating market. This success can be attributed to the strong relationships it builds with its franchisees.
• Notably, Unisoft’s Memorandums of Understanding (MOUs) are not based on royalty fees. Instead, they operate on a license extension model.
• The commitment between Unisoft and its franchisees is mutual, emphasizing a collaborative approach.
2. Geographical Focus:
• Unisoft follows a “One City-One Center” understanding. This means that any new sub-center established by Unisoft falls under the umbrella of an existing center in the same city.
• This approach ensures efficient utilization of resources and prevents unnecessary competition among centers within the same locality.
3. Cost Inclusions:
• Unisoft covers faculty and administrative training costs as part of the renewal process. Franchisees don’t need to bear these expenses separately.
• The absence of a rigid “DO or Die” mentality promotes a supportive environment. Instead, Unisoft encourages a “Live and let Live” mentoring philosophy.
4. Diversification and Stability:
• Franchisees are encouraged to diversify their business offerings beyond just training. This approach helps them achieve stability and adapt to changing market demands.
5. Collaborations and Joint Ventures:
• Unisoft actively engages in joint ventures (JVs) related to testing, training, and placements with existing partners. This collaborative spirit enhances the overall ecosystem.
6. Marketing Support:
• Franchisees don’t face pressure regarding centralized publicity expenses. Unisoft provides marketing collateral designs that are editable and shareable.
• Additionally, mentors guide franchisees in marketing and operational management.
7. Technology Upgrades:
• Unisoft invests in research and development (R&D) to stay up-to-date with new technologies. This centralized approach ensures that franchisees benefit from the latest advancements.

Sign Process: Pre-MOU and Post-MOU

A. Pre-MOU (Before Signing)

1. Initial Discussions:
• Franchisees engage in discussions with Unisoft to understand the terms, expectations, and benefits.
• During this stage, both parties assess compatibility and alignment.
2. Due Diligence:
• Franchisees conduct due diligence, evaluating Unisoft’s reputation, track record, and support system.
• Unisoft provides detailed information about its offerings and support mechanisms.

B. Post-MOU (After Signing)

1. Training and Setup:
• Once the MOU is signed, Unisoft provides training to franchisees and assists in setting up the center.
• Faculty and administrative staff receive necessary training.
2. Operational Support:
• Franchisees receive ongoing operational support, including marketing guidance, administrative processes, and quality assurance.
3. License Renewal:
• The license extension process ensures continuity.
• Unisoft covers faculty and admin training costs during renewals.

In summary, Unisoft Technologies prioritizes collaboration,flexibility, and continuous improvement, making it an attractive choice forfranchisees seeking a supportive and growth-oriented partnership .